Why Professional Car Videography & Photography Matters in 2025

Did you know that 90% of car buyers expect detailed images of the car they hope to buy, and 97% say image quality influences their purchasing decisions?*

At Jack Westhead Photography, we know that high-quality car photography and videography are more than just a visual upgrade—they’re a powerful sales tool. In this post, we’ll break down the research behind why great imagery matters and how professional visuals can help dealerships, manufacturers, and private sellers stand out.

Car Buyers Expect High-Quality, Detailed Images

Car buyers today shop online first—meaning that photos and videos are their first impression of a vehicle. A recent survey showed that:

90% of car buyers expect detailed images of the car they want to buy

97% say photo quality influences their decision & negotiation tactics

Yet, 20% of dealerships still underestimate the importance of photography

If dealerships and private sellers don’t invest in high-quality, professional car images, they risk losing potential buyers to competitors who do.

The Power of Video Marketing in Car Sales

Car buyers aren’t just looking for static images—they want to see the vehicle in motion. High-quality automotive videos can:

🎥 Showcase every detail – Interior, exterior, and engine close-ups

🎥 Create emotional engagement – Rolling shots & cinematic scenes make the car feel aspirational

📈 Increase conversions – Listings with professional videos get more engagement and higher sales rates

(Example: A dealership that added professional video walkarounds to their listings saw a 20% increase in buyer inquiries.)

By investing in high-quality car photography, sellers can improve their chances of selling faster and at a better price. You can view some of our automotive work here.

Watch: Our Latest YouTube Car Review

Want to see professional car photography & videography in action? Check out our latest YouTube review, where we capture the details, design, and performance of the Porsche 911 Turbo S in stunning 4K.

Looking to Elevate Your Car Listings with High-Quality Photography & Video?

Whether you’re a dealership, car brand, or private seller, professional visuals can increase engagement, build trust, and sell vehicles faster. At Jack Westhead Photography, we specialise in automotive photography, rolling shots, and cinematic car videography to help you make a lasting impression.

📩 Get in touch today to book your shoot!

(*Sources: Financial Express, Dealer Image Pro, NADA)